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Influence of election campaigns on voting decision: 80% voters report to not have changed their vote after watching election campaigns or advertisements.


The Gallup Pakistan Exit Poll (Election Day Survey) asked a nationally representative sample of voters on the Election Day: “Did you change your voting decision after watching election campaigns and advertisements on TV or is it the same?” 80% of the respondents stated that their vote has remained the same as before whereas 17% respondents claimed that their vote changed after viewing election campaigns and advertisements. 3% respondents did not respond or stated that they had no opinion on the matter.