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MOU signing between Gallup Pakistan and Dun & Bradstreet (D&B) for a Quarterly Index on Consumer Expectations and Preferences


Gallup Pakistan and Dun & Bradstreet (D&B) Pakistan signed a Memorandum of Understanding (MoU) on cooperation towards creating a publicly available Consumer Confidence Index (CCI), to be released every quarter staring Jan-Mar 2020 . The MoU signing took place on Monday, December 16th 2019.

This MoU was signed by Bilal Ijaz Gilani, Executive Director Gallup Pakistan, and Nauman Lakhani, Country Manager D&B Pakistan. The MoU is a form of mutual commitment in complimenting each other`s duties and functions in order to develop an index of Pakistani consumers’ economic expectations and preferences. This Consumer Confidence Index is to be used as a leading economic indicator for stakeholders across the board.