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Newspaper Content Analysis Report – March 2020


In the 12 English and Urdu newspapers analyzed for March 2020 covering nearly 2400 opinion pieces, ‘Health’ issues dominated the space followed by ‘Social’ & ‘International’ (GALLUP & GILANI PAKISTAN)

Islamabad, April 06, 2020


According to a Monthly Newspaper Content Analysis Research Study conducted by Gallup & Gilani Pakistan under the supervision of Executive Director, Bilal I Gilani, the main issues under discussion during March 2020 in the mainstream media belonged to the following three categories: ‘Health’, ‘Social’ and ‘International’. Whereas topics related to ‘Security’, ‘Education’, ‘Law’ and ‘Sports’ received scant attention in the 12 newspapers. 

An analysis of the content of 12 national newspapers consisting of a total of 2,382 opinion articles/columns written by various columnists was conducted for March 2020. This is part of Gallup & Gilani Pakistan Media Research Division’s initiative to empirically understand opinion leaders’ views on national issues.

This is the 27th edition of this study. The rest of the editions (dating back to 2015) can be accessed at the following link: http://gallup.com.pk/polls/newspaper-analysis/