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Only 1 in 3 (30%) Pakistani TV viewers claim they have a favorite commercial/advertisement

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Islamabad, 23 December, 2019

According to a Gilani Research Foundation Survey carried out by Gallup & Gilani Pakistan, 30% Pakistani TV viewers claim they have a favorite commercial/advertisement.

A representative sample of men and women that were TV viewers from across the four provinces was asked, “Do you have any favorite commercial/advertisements shown on the TV over the past one year?” In response, 30% of TV viewers that responded said they have a favorite commercial/advertisement shown on the TV over the past year while 70% claimed they did not have a favorite commercial from the past year.

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