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TV Talk Show Analysis: October & November 2016


According to a Monthly Research Study conducted by Gallup Pakistan Media Research Consultancy for Gilani Research Foundation (http://www.gilanifoundation.com), Of all airtime, PTI had the highest representation in both October (31%) and November (33%); ‘Politics’ was the most popular topic in October (38%) while ‘Governance’ was the main topic under discussion (of all airtime) in November (29%). The majority of guests were politicians (October 67%, November 62%). This press release will present analysis for two months: October and November 2016.

Content analysis of 8 popular current events talk shows (Off the Record; Capital Talk; Meray Mutabiq; Sawal Yeh Hai; News Eye; Aapas Ki Baat; Nadeem Malik Live and Tonight with Fareeha) consisting of a total of 218 episodes aired on different cable television networks was conducted for October and November 2016. The topics discussed in these shows were categorized into 7 broad categories: ‘Economy’, ‘Governance’, ‘Law’, ‘Politics’, ‘Media’, ‘Security’ and ‘Miscellaneous’. Issues that were discussed less frequently, for example sports and socio-cultural subjects, have been included in the ‘Miscellaneous’ category.