Gallup Pakistan's Competitive Edge
On at
least 7 counts Gallup Pakistan enjoys a competitive
edge:
1-
Gallup Pakistan is a trusted name, hence when we go out
to interview; we have an edge over others in soliciting access
to difficult to reach groups.
2- We
ensure quality and reliability through careful
selection and professional training of field staff. We follow
rigorous procedures of training. Our field staff
ensures quality and reliability of data through stringent
field controls including intake edit, back-check and
interviewer evaluation.
3- Our
Quality Assurance Department provides designated
monitoring services around the clock and assures that
every project is conducted within the designated timeframe and
other specifications.
4- We
maintain three full services offices (in
Karachi,
Lahore and Islamabad) and 17 Regional field centers.
This unique field capability enables us to carry out rapid
field studies through well trained and experienced staff. You
can expect high qualify combined with high speed at Gallup
Pakistan.
5- We
place high emphasis on working closely with the client;
for this purpose we have a sizeable number of well trained and
qualified research managers who work closely with the client
to understand their research problems and to interpret
research findings upon completion of the study. Furthermore,
we assist our clients in making presentations to their key
audiences.
6-
Gallup Pakistan has a unique in-house reservoir of knowledge
in the form of extensive data bases on Pakistan's demography,
life-style, socio-economic conditions, consumer trends, media
habits and other attitudinal and behaviour patterns of
individuals, households and business enterprises. When you
speak to
Gallup
Pakistan you speak to expertise accumulated over quarter of a
century.
7- We
are operating in the country since 1980 thus bringing in
more than 25 years of professional experience and
credibility. You can trust Gallup Pakistan.
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