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Over 25 Years of demonstrated success in Marketing Research focusing on consumer behavior, media studies, public policy and socio - economic Research

 


Continuous Research

Gallup Pakistan engages in a range of continuous research activities year in, year out. The particular nature of the studies makes them most suited to monitoring and tracking the customer behavior and preferences across products.

Gallup Pakistan maintains its own panel comprising of a national sample, who reveal their media and preferences to us very week. The details of the panel are as follows:

  • Gallup Pakistan Media Panel
    Gallup Pakistan has been providing ratings for television viewer ship in Pakistan since 1994. Over the years, the Gallup Pakistan TV Ratings have gained widespread acceptance amongst advertisers, the advertising agencies and the Media and are now taken as the common currency among them for TV ad scheduling, evaluation and costing purposes. The service is based on a continuous viewer panel of participants, representing the urban and rural population of Pakistan.

    The panel provides ratings for both terrestrial and satellite channels. The information is obtained through the diary system which are personally placed and collected by our interviewers.

    In order to gain representative and meaningful responses, the panel composition has been adjusted to comply with the overall characteristics of the Pakistani population in terms of gender, age, education, and income groups.




       © 2007 All rights reserved by: Gallup Pakistan.           
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      Quantitative Research  
    		Qualitative Research
    		Data Entry
    		Data Processing & Advanced Analysis
    		Report Writing and     presentation
    CUSTOMIZED RESEARCH
    CONTINUOUS RESEARCH
    SYNDICATED RESEARCH
    		Profile of Pakistani
        Consumer
      Gallup Pakistan Media Report
     

    Disclaimer: Gallup Pakistan is not related to Gallup Inc. headquartered in Washington D.C. USA. We require that our surveys be credited fully as Gallup Pakistan (not Gallup or Gallup Poll). We disclaim any responsibility for surveys pertaining to Pakistani public opinion except those carried out by Gallup Pakistan, the Pakistani affiliate of Gallup International Association. For details on Gallup International Association see website: www.gallup-international.com

    © 2012 All rights reserved by: Gallup Pakistan.