Gallup Pakistan Media Report
 

Gallup Pakistan Media Reports & Media Surveys have been providing the Media Industry’s Key Figures for over 30 years.

The Current Media Survey is based a sample of more than 20,000 Respondents spread across the four provinces of Pakistan. The report is meant to serve as a guiding tool for Advertisers, Media Planners and Media Industry at large to evaluate effectiveness of various media and allocate their budgets in the most cost-effective and efficient way.

• TV Viewership Report

- Current level of TV viewership
- Current level of cable and satellite TV viewership
- Reach and viewership of various TV channels
- TV Ownership
- Viewership responses to ad clutter
- Place and time of TV viewing in terms of location
 

• New Media Usage Report
- Current level of internet usage & Mobile Phone Ownership
- Use of Social Media In Pakistan.
- The break down of target groups w.r.t variables like income, education etc.
 

• Newspaper Readership Report
-Newspaper readership in eight newspaper regions of Pakistan.
- Reader profile of twenty leading newspapers
 

• Radio Listenership Report
- Current level of radio listenership
- Current level of FM listenership
- Radio ownership
 

This Report is available in soft data form as well and Data Mining can be done using Statistical Softwares.
 

 

For Subscription Write to Bilal Ijaz Gilani (caf@gallup.com.pk)