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 Gallup
Pakistan Media Report
Gallup Pakistan Media Report is based on the largest ever National media survey conducted in the country covering over 33,000 households and more than 100,000 respondents from all 106 districts extensively covering both rural and urban areas. The report is meant to serve as a guiding tool for Advertisers, Media Planners and Media Industry at large to evaluate effectiveness of various media and allocate their budgets in the most cost-effective and efficient way.
TV Viewership Report
- Current level of TV viewership
- Current level of cable and satellite TV viewership
- Reach and viewership of various TV channels
- TV Ownership
- Viewership responses to ad clutter
- Place and time of TV viewing in terms of location
Internet Usage Report
- Current level of internet usage
- The break down of target groups w.r.t variables like income, education etc.
Newspaper Readership Report
- Newspaper readership in eight newspaper regions of Pakistan.
- Reader profile of twenty leading newspapers
Radio Listenership Report
- Current level of radio listenership
- Current level of FM listenership
- Radio ownership
Cinema Going Report
- Current level of cinema going
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Qualitative Research 
